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Letter from the CEO
Welcome! I am excited to have the opportunity to introduce you to Gold Key/PHR Hotels & Resorts. Many of you may know our company as a leading hospitality company headquartered in Virginia Beach, Virginia. Though that is true, many of you may not know that in addition, we are excited about our expansion along the East Coast, our Food & Beverage Operations and our Sales & Marketing of Vacation Ownership.
Gold Key/PHR has placed six ideas at the heart of our business. They are critical elements of our corporate strategy – influencing the way we work, every day and everywhere. These six ideas contribute to our past successes, present growth and future innovations.
Our core goals are:
- To exceed the Expectations of our Guests
- Have Competent, Dedicated, Focused and Motivated Associates
- Properly Use and Maintain all Assets
- To achieve Planned Profitability
- Predictable, Sustainable Earnings
- To attain Continuous, Planned Growth
This website is tailored to the needs of our financial and strategic partners, current and potential owners/investors, and career-seekers. Feel free to peruse around and see what Gold Key/PHR is all about. Walk with us through our history, management structure and development to see how our unique philosophy creates a successful business and an exceptional place to work.
But we aren’t stopping here. Currently, we are in the process of developing progressive hospitality environments such as a hotel/condo hybrid, while still expanding our current portfolio with expansion to other markets and new, innovative food & beverage operations. Every day brings new ideas, challenges and successes. Frequently check back to this site as new information is posted frequently.
We look forward to the opportunity to meet you and the challenge of delivering exceptional results.
Bruce Thompson
Chief Executive Officer
Gold Key/PHR Hotels & Resorts
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